Online School Grows 8x with HubSpot and Facebook Ads

About BangBang Education

BangBang Education is an online graphic design school launched by leading illustration agency BangBang Studio. The school was growing at roughly 30% per year before mid-2019, when Resonate was hired to transform how email marketing and paid traffic channels performed.

Challenge

Despite steady organic growth, BangBang Education faced several barriers to scaling:

  • Long sales cycles with prospective students taking weeks to convert from first touch to enrollment
  • Limited tracking across devices, making it difficult to attribute conversions accurately (most users were using at least two different devices)
  • Undifferentiated marketing that treated all leads the same regardless of their lifecycle stage
  • Low Facebook Ads ROI at just 30%, with no multi-step funnel in place

Solution

Resonate implemented a full-funnel growth strategy powered by HubSpot and multi-channel paid media:

  • Facebook and Instagram Ads with audience segmentation and advanced retargeting
  • PPC campaign management across Google and Yandex
  • HubSpot Marketing Hub implementation and integration with existing systems
  • Email marketing automation including lifecycle workflows, broadcast campaigns, and customer base segmentation
  • Marketing analytics with cross-device tracking and attribution modeling

The first step was differentiating the audience by lifecycle stage and creating targeted offers for each stage. Top-of-funnel campaigns attracted new audiences with free courses, webinars, and blog content. Automated email workflows warmed up new leads through a series of nurture emails, while retargeting ads reinforced the messaging.

To manage the rapidly growing lead database (from 60K to nearly 200K within a year), Resonate implemented a lead scoring model for segmentation. Different segments received tailored email sequences, and all customer segments were synced with Facebook Ads Audiences for precision retargeting.

Results

The combined strategy delivered transformative growth within the first year:

  • 8x revenue growth compared to pre-engagement baseline
  • 80% increase in leads within the first 3 months
  • 100K+ total new leads generated through lead generation campaigns
  • Facebook Ads ROI increased from 30% to 500% through a multi-stepped funnel approach
  • 35% shorter sales cycle driven by automated email workflows and retargeting
  • 100K+ social media followers across all platforms
  • 200K lead database built from 60K starting point through systematic acquisition