Marketing Analytics

HubSpot Marketing Analytics & Custom Reporting

Unlock powerful insights with Customer Journey Analytics, Custom Reports, and Multi-Touch Attribution in HubSpot. Prove marketing ROI and optimize every stage of your revenue operations with data you can trust.

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What we deliver

HubSpot analytics and reporting services

Advanced Reporting

Access all your data in one place with the HubSpot Custom Report builder. Combine CRM, marketing, sales, and service data into unified reports without spreadsheets or third-party BI tools.

Customer Journey Analytics

Visualize the entire end-to-end buyer journey across every touchpoint. Identify drop-off points, optimize conversion paths, and understand exactly how prospects become customers.

Revenue Attribution

Connect every marketing interaction to closed revenue using multi-touch attribution models. Make strategic budget decisions rooted in business value, not vanity metrics.

Custom Behavioral Events

Track specific interactions unique to your business — product usage, feature adoption, in-app actions — and feed that data directly into HubSpot for segmentation and reporting.

Custom Objects & Data Modeling

Capture and structure data unique to your business directly within HubSpot. Custom objects give you the flexibility to report on anything — subscriptions, projects, assets, or inventory.

Dashboard Configuration

Purpose-built dashboards for every stakeholder — executives, marketing managers, and sales leaders — each showing the KPIs and trends that matter most to their role.

Why it matters

Outcomes you can measure

Marketing analytics is not about more dashboards — it is about better decisions. We configure HubSpot so every report answers a real business question, from campaign performance to revenue attribution.

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Prove Marketing ROI

Show the direct revenue impact of every campaign, channel, and content asset. Give leadership the data they need to justify and grow marketing investment.

Optimize Campaign Performance

Identify which campaigns drive pipeline and which waste budget. Reallocate spend to high-performing channels with confidence backed by real attribution data.

Align Sales & Marketing

Shared dashboards and reports that give both teams a single source of truth. Track lead quality, handoff velocity, and funnel conversion in one place.

Consolidate Your Data Stack

Eliminate data silos by bringing third-party data into HubSpot through integrations and custom behavioral events. One platform, one reporting layer, one truth.

Built for growth teams

Marketing LeadersRevenue OperationsDemand GenerationGrowth TeamsB2B SaaSEnterprise Marketing

Process

Our analytics engagement process

Analytics audit

We review your current HubSpot setup, data sources, tracking configuration, and existing reports to identify gaps and quick wins.

Measurement strategy

We define the KPIs, attribution model, and reporting framework that align with your business goals — from top-of-funnel awareness to closed-won revenue.

Implementation

We build custom reports, dashboards, behavioral events, and journey analytics inside HubSpot. Every report is tested and validated against source data.

Training & enablement

Your team learns to read, interpret, and act on the data. We provide hands-on training so analytics drives decisions long after the engagement ends.

Testimonials

“They are very organised, and have very experienced teams in both performance marketing and HubSpot development.”

Harry McCarney, CEO, Hack and Craft

“They took time to study our business needs and configure HubSpot so that make best use of it and also gave us valuable advice on improving our sales and marketing.”

Dmitry Esakov, CEO, VolgaDream

“They put together our growth strategy, getting social ads and email marketing to the next level, implementing HubSpot and helped us generate 100K+ leads.”

Natasha Klimchuk, Founder, Bang Bang Education

Common questions

Marketing analytics FAQ

What HubSpot tiers support advanced analytics?+

Custom reporting is available on Marketing Hub and Sales Hub Professional and above. Customer Journey Analytics and multi-touch attribution require Marketing Hub Enterprise. We help you determine the right tier during the initial assessment.

Can you work with data from outside HubSpot?+

Yes. We integrate third-party data sources — advertising platforms, product analytics tools, billing systems — into HubSpot using native integrations, custom behavioral events, and the HubSpot API so you can report on everything in one place.

How long does a typical analytics engagement take?+

Most implementations take 3–6 weeks depending on the number of data sources, complexity of attribution models, and volume of dashboards required. Quick-win reports are often delivered within the first week.

Do you provide ongoing analytics support?+

Yes. After the initial build, we offer managed analytics services that include monthly reporting reviews, dashboard updates, new report creation, and strategic recommendations based on your data trends.

What is multi-touch revenue attribution?+

Multi-touch attribution distributes revenue credit across every marketing touchpoint a contact interacted with before becoming a customer. It shows which channels, campaigns, and content pieces actually drive revenue — not just clicks or leads.