Account-Based Marketing and LinkedIn Ads for B2B Tech Company

About Hack & Craft

Hack & Craft is a UK B2B tech company founded in 2010 with offices in Brighton, London, and Berlin. Operating across Europe, they create disruptive solutions for Fortune 500 customers at the forefront of the 4th industrial revolution, including AI and machine learning-based products.

Through Lean startup methodology and Hyper-Agile software development, they have built technology for companies such as Axel Springer, Akzo Nobel, Dulux, RS Components, EDF, Red Bull, and Schneider Electric.

Challenge

Despite having an impressive client roster and strong technical capabilities, Hack & Craft needed to systematically grow their pipeline of enterprise opportunities. Their existing marketing was not reaching the right accounts at scale, and they lacked the infrastructure to track which campaigns were driving real pipeline.

Solution

Resonate delivered a multi-channel account-based marketing strategy combined with HubSpot CMS development and consulting:

  • Account-Based Marketing targeting strategic enterprise accounts across Europe
  • LinkedIn Ads for precision targeting of B2B decision-makers at target companies
  • Facebook Ads for broad awareness and retargeting across the buyer journey
  • Google Ads for capturing high-intent search demand
  • Quora Ads for reaching technical audiences in research mode
  • HubSpot CMS landing page development for campaign-specific conversion paths
  • HubSpot Consulting to implement closed-loop attribution and reporting

Results

The combined ABM and paid media strategy delivered transformative results:

  • 3x inbound leads within the first 2 months of campaign launch
  • 8x pipeline growth from targeted accounts with closed-loop HubSpot attribution
  • Multi-channel reach across LinkedIn, Facebook, Google, and Quora
  • Campaign-to-revenue tracking through HubSpot's full-funnel reporting

"The Resonate team helped us build landing pages on HubSpot and run lead generation campaigns in LinkedIn, Facebook and Google. Their campaigns tripled the number of inbound leads in just 2 months. They are very organised, and have very experienced teams in both performance marketing and HubSpot development. I have no hesitation in recommending them."

-- Harry McCarney, CEO at Hack & Craft