Marketing Analytics
Data-Driven
Decision Making.
Unlock powerful insights with Customer Journey Analytics, Custom Reports, and Multi-Touch Attribution in HubSpot.
Unlock Your Data
01 — 06Advanced Reporting
Access all your data in one place with the HubSpot Custom Report builder. No spreadsheets required.
Advanced Configuration
Powered by Business Units, Custom Behavioral Events, Custom Objects, Automation, and third-party integrations.
Custom Objects
Capture and structure data that is unique to your business directly within HubSpot.
Custom Behavioral Events
Track specific interactions and create custom event data unique to your business processes.
Customer Journey Analytics
Visualize the entire end-to-end journey to optimize the moments that matter most for conversion.
Revenue Attribution
Connect every interaction to revenue. Make strategic decisions rooted in business value, not vanity metrics.