Group-IB: Full Marketo to HubSpot Migration in 20 Days

Group-IB had 20 days before its Marketo license expired. In that window, Resonate migrated 100+ marketing assets - forms, landing pages, emails, workflows, and campaigns - to HubSpot Marketing Hub Enterprise, built custom attribution models, and connected a two-way Salesforce Sales Cloud integration.

About Group-IB

Group-IB is a leading cybersecurity company protecting people, businesses, and governments against cyberattacks. The company detects and prevents cyber crimes, identifies online fraud, and protects intellectual property.

  • Founded: 2003
  • Headquarters: Singapore
  • Employees: 600+
  • Products: Threat Intelligence, Fraud Protection, Managed XDR, Attack Surface Management, Digital Risk Protection, Business Email Protection
  • Reach: products used in 60+ countries, 1300+ high-profile investigations worldwide

Resonate provided HubSpot onboarding and implementation, Marketo to HubSpot migration, marketing analytics, HubSpot CMS development, and the HubSpot-Salesforce integration.

Challenge

Group-IB was running marketing on Marketo, which required costly integrations and extra tools to cover marketing, sales, and customer success. To improve lead generation, the team needed a stronger platform - and the clock was already running:

  • 20 days before the Marketo license expired
  • 100+ Marketo assets to migrate to HubSpot
  • Advanced analytics requirements: multi-touch attribution for customers with long sales cycles, plus customer journey analytics
  • A complex two-way integration with Salesforce Sales Cloud

Solution

Resonate consistently moves customers from legacy platforms like Marketo to HubSpot with minimal disruption to their business. A phased plan let the team build the solution architecture and assess data quality in the shortest possible time. For Group-IB, the work centered on:

  • HubSpot Marketing Hub Enterprise as the central hub for all marketing activities
  • Full migration in under 20 days, including customer data and 100+ marketing assets migrated with improved forms, landing pages, emails, workflows, and campaigns
  • Custom attribution models showing how each channel influences every stage of the customer journey
  • Custom reports and dashboards plus advanced webinar funnels
  • Tight two-way integration with Salesforce Sales Cloud
  • Team onboarding and training, including workshops on inbound best practices and getting the most from HubSpot's tools

Results

Group-IB hit every goal set at the start of the project:

  • Full Marketo to HubSpot migration in 20 days, before the license expired
  • 100+ assets live in HubSpot, rebuilt with improved features
  • Custom attribution models, reports, and dashboards for long-sales-cycle analytics
  • Advanced webinar funnels running in Marketing Hub Enterprise
  • Two-way Salesforce Sales Cloud sync keeping sales and marketing on the same data
  • Marketing team trained through hands-on workshops

Facing a Marketo renewal deadline? Get a free migration audit - written findings, reply within one business day. Or see how we run a Marketo to HubSpot migration step by step.