OneID: An On-Brand HubSpot CMS Website for an Identity Service

Digital Identity Net replaced a dated, off-brand website with a new site built on HubSpot CMS using the Realize theme. The result: a design that follows the brand book on every page, a consistent experience from desktop to mobile, and an in-house team trained to maintain the site themselves.

About Digital Identity Net

Digital Identity Net provides identity verification, authentication, and authorization solutions that let organizations securely store and control customer identity data. Its flagship product, OneID®, lets people prove who they are online easily and securely.

  • Founded: 2019
  • Headquarters: United Kingdom
  • Products: Online Age Verification, Verified Sign Up & Sign In, Verified ID, Digital ID for DBS Checks

Resonate provided HubSpot CMS development for the project.

Challenge

The company's website was dated and didn't meet brand guidelines. Every design element - visuals, colors, fonts, and the logo - had to line up with the brand book so the website represented the brand in a consistent, unified way. The user experience also had to hold up across channels, from the desktop to the mobile version.

Solution

Resonate migrated the website content and functionality to a new site built on the Realize theme, which offers customizable page layouts, dynamic content blocks, and built-in SEO settings. That flexibility made it possible to match the brand guidelines exactly while keeping the site optimized for both desktop and mobile. For how Realize stacks up against other options, see our comparison of the best HubSpot themes.

We worked iteratively, so every change could be tested in small increments:

  1. Development environment on the Realize theme - page templates, plugins, and integrations set up and tested before anything went live
  2. Usability and browser testing - verifying the site worked correctly across devices and browsers
  3. Team training - a hands-on session covering the Realize theme's advanced features, so the Digital Identity Net team can make future changes without outside help

Results

The new website gives OneID® a unified, consistent brand experience across devices, and it now works as an additional sales and marketing tool for reaching their audience. Because the team was trained on the platform, they run the site in-house.

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