Powered by Google’s search engine, Google Ads has a much larger search volume and larger reach. It allows businesses to create ads that appear on Google search pages, as well as on websites that are part of Google’s Display Network.
Bing Ads is powered by Microsoft’s search engine which is more sophisticated than Google’s and offers more options when it comes to targeting and customization. If you’re trying to reach a more specific audience, Bing Ads may be more suitable.
Use social media platforms (Facebook, Instagram, LinkedIn, etc.) to reach out to customers who have already interacted with your business.
The perks of social media for B2B retargeting are as follows:
Reach out to potential customers who have previously interacted with your content.
Content retargeting can be used in a variety of ways, such as:
Additionally, content retargeting can be used to nurture leads and keep them engaged with the brand over a longer period.
B2B Tech, Enterprise Software, SaaS, Mobile Apps, Online Education, Insurance, Fintech, and other industries
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