Paid Search Services

Unlock your digital advertising potential with most effective
SEM B2B strategies

by Resonate Growth Agency:
Microsoft Advertising Facebook Marketing Partner



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Proven top SEM strategies in B2B marketing

Achieving success through unparalleled commitment and dedication

> Pay-per-click advertising platforms: Google Ads, Bing Ads

> Accounts setup, competitor analysis, keyword research

> Active bid management, ad copy testing, and audience segmentation to optimize performance

> Choosing the best keywords to bid on and enlarging the scope of topics for the campaign

B2B Paid Search

Both platforms offer opportunities to engage with your target audience, generate traffic, and maximize returns, yet each has its unique benefits and features that make it advantageous over the other.

B2B Google Ads

Powered by Google’s search engine, Google Ads has a much larger search volume and larger reach. It allows businesses to create ads that appear on Google search pages, as well as on websites that are part of Google’s Display Network.

B2B Bing Ads

Bing Ads is powered by Microsoft’s search engine which is more sophisticated than Google’s and offers more options when it comes to targeting and customization. If you’re trying to reach a more specific audience, Bing Ads may be more suitable. 

B2B Retargeting

It is an effective way to reach out to B2B customers who are already familiar with your business and have shown an interest in the past.

B2B retargeting should be used with other marketing strategies. It is important to have an overall digital marketing plan in place that incorporates both organic and paid marketing tactics. 

Social media in
B2B remarketing

Use social media platforms (Facebook, Instagram, LinkedIn, etc.) to reach out to customers who have already interacted with your business.

The perks of social media for B2B retargeting are as follows:  

  • Improved Brand Awareness: build trust with potential leads by regularly showing relevant ads.
  • Increased Conversion Rate: encourage customers to complete a purchase and boost the overall conversion rate.
  • Enhanced Customer Relationships: build loyalty and encourage customers to return to your site.
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Content retargeting

Reach out to potential customers who have previously interacted with your content.

Content retargeting can be used in a variety of ways, such as:

  • displaying ads that feature the same content the user previously viewed
  • displaying ads that highlight related content to keep the user engaged
  • displaying ads that promote complementary content to further the user’s journey towards a conversion.

Additionally, content retargeting can be used to nurture leads and keep them engaged with the brand over a longer period. 

paid social media

Build brand awareness by targeting your ideal audience

Combining content marketing with paid search and paid social can have a powerful impact on your overall marketing strategy.

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