Best HubSpot Themes

Building or redesigning a website can be complex. The technical aspects, branding alignment, user experience optimization, and the overwhelming choice of themes are common obstacles. Luckily, the best HubSpot themes are designed to simplify this process. 

HubSpot themes are designed to help businesses like yours alleviate the pain points, making the process of building a visually appealing, user-friendly, and brand-consistent website much more manageable.

But before diving into the sea of HubSpot CMS themes, it's essential to understand the difference between a theme and a template in the HubSpot ecosystem.

What is the difference between a theme and a template in Hubspot?

The main difference between a theme and a template in HubSpot lies in their purpose and design capabilities. 

What is a website template?

A template is the basic building block of a website. A template is a pre-built, customizable HTML and CSS file that can be used to create web pages on a website. Templates are suitable for creating all types of web pages, from simple landing pages to fully-featured e-commerce websites.

However, templates rely more on developers from the start. Editing and customization of templates can be a challenge when you have limited technical knowledge. 

What is a website theme?

In contrast, a theme is a collection of design elements and settings that control the look and feel of a website. It is a set of colors and fonts, background images, layout structures, and other design elements that maintain consistency throughout a website's design.

HubSpot themes are designed to streamline and simplify web design. They offer a complete set of design elements and settings so that users can create a professional-looking, consistent website without having to manually code it.

A HubSpot theme consists of 3 core elements:

  1. Coded templates;
  2. Modules;
  3. Theme settings.

Themes from HubSpot are built for marketers and content creators rather than developers using best practices in web design and include a variety of customizable elements such as logos, colors, fonts, and layout structures.  HubSpot CMS requires no in-depth coding experience or expertise.

HubSpot website themes are based on a drag-and-drop page builder, allowing users to add elements such as text boxes, images, and calls-to-action with a single click.

To sum up, templates are less customizable and accessible as compared to themes. HubSpot CMS themes are a shift to a more advanced, user-friendly web design approach that is highly adaptable to various industries and requirements.

4 important things to take into account before selecting a HubSpot CMS Theme

First of all, you need to define the purpose of your website: What is the company trying to accomplish by establishing a website? Generate leads? Attract more customers? Get more sales?

Secondly, you should determine the type of your business. Different types of businesses require different types of themes or templates.

For instance, a business selling products would need a theme that showcases its products prominently and makes it easy for customers to quickly search, browse, and purchase. On the other hand, an online consulting firm would need a theme that emphasizes the services they provide, rather than selling products.

Thirdly, a business should consider its target audience. Different themes and templates can appeal to different types of people, so businesses should consider their customer base when selecting a theme or template.

For instance, a business targeting millennials may need to choose a modern, hip theme that appeals to their demographic.

Finally, businesses should consider the technical capabilities of their websites. It is important to make sure that the theme or template they choose can be implemented easily and smoothly without any technical know-how. This includes making sure that the website is compatible with all modern browsers, operating systems, and mobile devices.

Overall, businesses need to take into account many factors before choosing a HubSpot theme or template. It is important to consider the purpose of the website, the type of business, the target audience, and the technical capabilities of the website to make an informed decision.

Best HubSpot CMS Themes

The advantages of using HubSpot CMS themes for a website include:

  • The ability to quickly create, customize, and launch a website;
  • Flexible, modular design system to create tailored pages;
  • Easy integration with HubSpot's marketing and sales tools;
  • Content management and customization options for SEO, social media, and more;
  • A/B testing, analytics tracking, and reporting tools to measure effectiveness.

If you are deciding to opt for HubSpot CMS, actively looking to change your current HubSpot theme, or want to look for fresh options, here are 5 HubSpot themes that you might want to consider:

Functionality Realize by Resonate CLEAN Pro Power Pro Elements Generator
Performance testing using PageSpeed Insights Desktop realize-desktop clean-pro-desktop power-pro-desktop elements-desktop generator-desktop
Mobile realize-mobile clean-pro-mobile power-pro-mobile elements-mobile generator-mobile
No coding skills required
Mobile image optimization
Migration to a customized theme
Created  Oct 29, 2021 May 29, 2020 Nov 21, 2020 May 17, 2021 March 9, 2022
Recent update** Dec 11, 2023 (v.28) Nov 27, 2023 (v.78) Dec 21, 2023 (v.35) May 24, 2023
Dec 28, 2023 (v.14)
Price $99 $997 $997 $999 $845

* at the time of publication.

Performance testing 

First of all, we decided to apply performance testing to effectively measure most popular HubSpot themes across desktop and mobile devices. Page speed is important because it affects the user experience. Poor page speed can lead to a drop in page views, longer loading times, and lower conversion rates. Each theme got its PageSpeed score according to several parameters (tests were done on January, 9th 2024):

  • Performance
  • Accessibility
  • Best practises
  • SEO

Learn more about web performance using PageSpeed Insights.

The results below show how each theme performs in various scenarios.

Realize Theme:




Power Pro:






HubSpot Realize Theme

This HubSpot CMS theme combines the utmost flexibility and good value to meet your business and SEO challenges. It strikes a good balance between features, design, and customization. 

Here are some of the best options in Realize that you definitely should try out:

  • Flexible and consistent editor mode
  • Highly customizable templates and modules, unlimited design variations
  • Mobile image optimization. Retina support
  • No duplicated modules: easy to find what you need
  • Unlimited page layouts
  • Deep integration with HubSpot: from HubSpot Video, Drag’n’drop.
  • Compatible with any edition of CMS Hub (Starter, Pro, Enterprise) or Marketing Hub (Pro/Enterprise)
  • Unlimited email support and FREE pre-purchase consultation

Launch your new website, blog, landing page, or microsite in days, not weeks! 

Get Theme

Do you need extra functionality? Ask for HubDB, Custom objects, or 100% custom design (a subject of extra custom development costs).

You will get a flexible framework tailored to meet your brand guidelines.:

  • HubSpot theme adapted for your website;
  • Ability to edit, update, and expand your website over time;
  • Monthly updates to predict the future needs into the website build. 

Demo websites built with Realize:


HubSpot CLEAN Theme

The HubSpot CLEAN theme has 2 different versions – the CLEAN Pro version, which is tailored for more complex websites and the CLEAN Lite version, which is designed to be a faster, more streamlined way to begin with your website and customize it to fit your needs.

The main difference between 2 versions of the HubSpot Clean theme is the number of features and customization options available. The CLEAN Pro version offers more complex features and customization options, while the CLEAN Lite version is meant to be a simpler and faster method to begin with a website. The CLEAN Pro version is designed for more complex websites, while the CLEAN Lite version is designed to be more suited for customers who are just getting started with website design.

Key benefits of the HubSpot CLEAN design:

  • Theme Flexibility: The CLEAN theme is highly customizable, allowing users to quickly and easily customize their website to suit their needs. You can choose from one of the many pre-designed layouts and customize them with the drag-and-drop editor. This makes it easy to create a unique website that reflects your brand.
  • Mobile Friendly: The CLEAN Pro theme is designed to be fully responsive, which means it works seamlessly across all devices and screen sizes. This makes it easy for customers to access your website and view your content, no matter what device they are using.
  • SEO Friendly: The CLEAN theme uses clean and valid HTML markup, making it easier for search engines to crawl and index your website. This helps improve your site's visibility and ranking, which can lead to more organic traffic.
  • Easy to Use: The CLEAN theme is easy to use and understand which is perfect for users who are just starting out with website design. This makes it a great starting point for those who don't have much coding or design experience.

However, the CLEAN theme has some significant disadvantages:

  • Limited Features: The Clean theme is limited in terms of features and customization options. Though it does offer some advanced features, the more complex features are only available in the Clean Pro version.
  • Not As Scalable: The Clean theme is not as scalable as some of the more complex themes available on HubSpot. If your website needs more features or customizations, you may be better off with a more advanced theme.

Moreover, the Clean Theme is extremely time-consuming to learn and implement. It will take a lot of time and require important resources to make the most of the features and customization options. Here are some reviews about the Clean Theme posted on Hubspot Themes Marketplace:



HubSpot Power Theme

The HubSpot Power theme also offers two different options - the Power Pro version and the Power Starter theme. The difference between them is that Power Pro has more features, such as a page builder, form builder, and access to pre-made templates. Power Pro also has more advanced customization options, such as custom code and third-party integrations. On the other hand, the Starter version has more basic features and is ideal for users who are just starting out with website development.

Firstly, we would like to outline the advantages of the Power theme:

  • Flexibility: Hubspot’s Power Theme is highly customizable, allowing users to create a unique and engaging website without being limited by pre-made templates.
  • Easy to use: The Power Theme is designed to be easy to use, with no coding skills required. This allows users to quickly create a website with a professional look.
  • SEO friendly: The Power Theme is designed to be SEO friendly, making it easier for users to rank higher for relevant keywords.
  • Comprehensive page building options: The Power Theme offers extensive page building options which allow users to create a wide range of page layouts.

Here are the disadvantages of the theme you should be aware of:

  • Limited features: The Power Theme is not as feature-packed as some other themes on the market. This could limit the functionality of your website.
  • Complex customization options: The Power Theme offers a wide range of customization options, but they can be complex and time-consuming to learn.

And, the most significant drawback is that HubSpot images are not mobile responsive in the Power Theme. It fails to automatically wrap images and text  to the width of the screen at different zoom levels so that blocks of content turn out to be mixed up. It certainly leads to confusion and poor customer experience. 

HubSpot Elements Theme 

The Hubspot Elements theme is a good theme designed by Inbound Elements. This theme provides an attractive, modern design that is easy to customize and maintain, and would be a nice match for a marketing agency, SaaS startup, or something similar.

The key advantages of the HubSpot Elements theme:

  • Highly customizable options: one can customize everything from text color to font styles within the templates; 
  • Mobile optimization: a fully-responsive design tailored to devices of all sizes
  • SEO-friendly theme: optimized for the latest SEO best practices

Now, let's cover all the cons of the Elements theme: 

  • No website migration services provided
  • Some users report a slight learning curve
  • May take long hours to set up

Even though a free 2-hour customization service is included in the package, customers with more extensive needs may require a few hours to set up. 

HubSpot Generator Theme

The Generator Theme is marketed as one of the fastest and most flexible HubSpot themes. Similar to all themes reviewed in this article, it is optimized for SEO, page speed, and accessibility. Along these lines we can also mention:

  • Includes 23 pre-built templates
  • Unlimited email support

We found the following disadvantages of the Generator Theme:

  • It is brand new, and some users report small bugs
  • it is missing a few modules that you will want to add

Generator seems to be a promising drag-and-drop theme enabling marketers to build a website on HubSpot without a developer. However, it needs a lot of fixes before it can compete with the major players in the market. 


To sum up, using a HubSpot theme opens up new possibilities for a fundamental change in your business. Your theme is your source of truth when it comes to the website’s overall design.

  • Your theme contains a set of templates, all with the same branding.
  • Templates are the blueprints for pages.
  • Pages are the finished product that you fill with your content and publish for the world to see.

Themes enable marketers to make larger-scale changes to their web content without a developer for maintenance and knowledge of CSS. Using your theme settings, you can adjust the style of your website easily and globally. Therefore, it is important to select the right B2B theme. Most HubSpot themes are not free, so businesses may need to invest in additional plugins and software to get the most out of their website.

Realize by Resonate is a high-efficiency compliant product with full system integration that ensures a best-practice solution is achieved and businesses get the best value for money. 

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