ABBYY: Marketo - HubSpot Migration

ABBYY is a global $1+ bln software business running their campaigns in 20 languages.

Previous platform: Marketo

Hubs: Marketing Hub Enterprise

Services provided: Marketo to HubSpot Migration, HubSpot Onboarding

Challenge: current tech stack was complicated, expensive and difficult to manage. Short timeline for migration of over a thousand of email templates and landing pages while implementing a new design.

ABBYY was looking for a tool that allows bringing all their international campaigns together. While providing full 360% of contact engagements into Salesforce.

With HubSpot Marketing Hub Enterprise ABBYY got reduced costs with flexible licensing, easy-to-use tools to launch new campaigns in multiple languages, better customer insights and reporting.

"We were happy to find true result-driven experts in HubSpot who helped us with complex migration of 100s of our marketing assets, redesign our templates and launch Marketing Hub on a tight deadline. With their help we were able to migrate all our global campaigns in HubSpot and implement new design for our emails and landing pages. As a global company we had to make sure that all our customers receive communication in local languages and Resonate helped pushing the limits of HubSpot to deliver a proper solution for our marketing communication channels in 12 languages. Resonate team did a great job, I would definitely recommend them!" - Anna Vishnyakova, Head of Marketing



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