HubSpot CRM: What It Is, What It Costs, and How to Start
HubSpot CRM is a unified customer platform that is free for unlimited users and up to 1 million contacts. The free tier covers contact and deal records, email tracking, forms, live chat, and meeting scheduling. Paid hubs - Marketing, Sales, Service, CMS (Content), and Operations - add automation and custom reporting from $20/seat/month.
Because every hub runs on the same database, marketing, sales, and service teams work from one source of truth instead of syncing separate tools. HubSpot has been named a Leader in the Gartner Magic Quadrant for B2B Marketing Automation Platforms.
Why Teams Move to a Unified CRM
Most organizations struggle with fragmented tools and data:
- Teams switch between multiple tools, preventing alignment
- Customer data is spread across different applications
- Marketers depend on other teams for reporting and data access
- Complex buyer journeys lack unified customer visibility
HubSpot solves this by putting CRM records, marketing automation, sales pipelines, and support tickets on one platform - so a form submission, a deal stage change, and a support ticket all land on the same contact timeline.
What HubSpot CRM Costs
The CRM itself is free. You pay when you need premium features:
- Starter ($20/seat/month per hub) - core features with limited automation
- Professional - marketing automation, custom reports, and workflows; the tier most growth-stage teams need
- Enterprise - custom objects, advanced permissions, sandboxes, and AI features at scale
For every hub and tier with verified 2026 list prices, see our HubSpot pricing breakdown. To pay less than list, read the HubSpot discounts guide.
How to Start with HubSpot CRM
There are three common starting points:
- New to HubSpot - our HubSpot onboarding service sets up your portal, pipelines, and automation, and can replace HubSpot's mandatory onboarding fee when you sign through us.
- Already on HubSpot - a free HubSpot audit shows what your current setup is missing, with written findings within one business day.
- Switching from another platform - see the migration options below.
Who We Are
Resonate is a HubSpot Diamond Solutions Partner with 10+ years on the platform and 2,500+ customers. We set up CRM, marketing, and websites on HubSpot, then connect Claude, ChatGPT, and AI agents that work in Slack and HubSpot - so your team gets a CRM that answers questions, not just stores data.
Migration Services
Looking to switch to HubSpot? We offer full migration services from:
- Marketo - complete data and workflow migration
- Salesforce - CRM migration and ongoing integration
- Pipedrive - data migration and process setup
- Bitrix24 - full platform migration
- WordPress - website and content migration
Ready to see HubSpot CRM on your data? Get a free audit of your current setup, or get a migration quote - we reply within one business day.
