How to create and manage Custom Objects inside HubSpot.
With a recent update, you can create custom objects inside HubSpot, no third party tools required anymore (so our Custom Objects App that was available on this page is now discontinued and replaced by HubSpot native functionality).
With Custom Objects, you can capture data that's unique to your business in HubSpot.
This allows HubSpot users to create new segments and build customized reports, campaigns, and workflows that leverage both CRM property and contact data in HubSpot - plus custom data unique to your business like product usage or inventory data.
Out of the box HubSpot has set of standard objects and custom objects.
Standard objects in HubSpot:
While Custom objects are supposed to be created by a user, HubSpot has introduced some of the custom objects that are used for integration purposes:
Though technically these objects are custom, they are not showed in the menu as custom objects.
With the recent release you can create new Custom Object by going into Settings / Objects / Custom objects and enter Object name and primary property. Be careful on this step as you won't be able to rename your object after it is created.
Here's a workshop on how you can work with Custom Objects if you are a developer:
After creating a custom object you can do most of the things you do with standard objects like Deals or Tickets and few other things:
Logistics and transportation