ABBYY: Marketo to HubSpot Migration

ABBYY, a global $1B+ software company, moved hundreds of email templates and landing pages from Marketo to HubSpot Marketing Hub Enterprise with zero data loss - on a tight deadline, with campaigns running in 12 languages and a full two-way Salesforce sync. Here is how the migration went.

About ABBYY

ABBYY is a global $1B+ software business specializing in AI-powered intelligent document processing and process intelligence. Marketing in 12 languages across global markets, ABBYY needed a platform that could consolidate their international marketing operations with a full two-way Salesforce sync.

Challenge

ABBYY's existing tech stack built around Marketo was complicated, expensive, and difficult to manage. The marketing team faced several critical issues:

  • High costs with inflexible licensing that didn't scale well for multi-region campaigns
  • Complex tooling that required extensive technical resources for routine campaign operations
  • Limited visibility into customer engagement across 12 language markets
  • Tight migration deadline requiring migration of hundreds of email templates and landing pages while simultaneously implementing a new design system

ABBYY needed a platform that could bring all their international campaigns together while providing a full 360-degree view of contact engagements back into Salesforce.

Solution

Resonate provided a comprehensive Marketo to HubSpot migration along with HubSpot onboarding for ABBYY's global team.

  • Platform: HubSpot Marketing Hub Enterprise
  • Migration scope: Hundreds of email templates and landing pages, rebuilt with a new design
  • Multi-language setup: Campaign infrastructure for 12 languages within HubSpot
  • Integration: Full bi-directional sync with Salesforce for contact engagement tracking

Results

With HubSpot Marketing Hub Enterprise, ABBYY achieved:

  • Reduced costs through flexible licensing compared to Marketo
  • Faster campaign launches with easy-to-use tools across multiple languages
  • Better customer insights with consolidated reporting and Salesforce integration
  • Zero data loss throughout the migration process

"We were happy to find true result-driven experts in HubSpot who helped us with complex migration of 100s of our marketing assets, redesign our templates and launch Marketing Hub on a tight deadline. With their help we were able to migrate all our global campaigns in HubSpot and implement new design for our emails and landing pages. As a global company we had to make sure that all our customers receive communication in local languages and Resonate helped pushing the limits of HubSpot to deliver a proper solution for our marketing communication channels in 12 languages. Resonate team did a great job, I would definitely recommend them!"

-- Anna Vishnyakova, Head of Marketing at ABBYY

Planning a Marketo exit? Get a free HubSpot audit - written findings, reply within one business day. Or read how we run a Marketo to HubSpot migration step by step.