Marketo to HubSpot Migration
Switch from Marketo to HubSpot with zero data loss. Our Marketo to HubSpot migration service covers emails, landing pages, forms, programs, scoring models, and analytics — backed by real experience from enterprise migrations like ABBYY and Group-IB.
Get a free migration assessmentWhy companies migrate from Marketo to HubSpot
Marketo is a powerful marketing automation platform, but many teams find it requires dedicated technical resources, carries high licensing costs, and lacks the all-in-one CRM integration that HubSpot provides natively.
All-in-One Platform
HubSpot unifies CRM, marketing, sales, and service — eliminating the need for a separate CRM or integration middleware.
Easier for Marketers
HubSpot’s drag-and-drop editors and visual workflows let marketers move faster without relying on ops teams.
Lower Total Cost
Transparent pricing with bundled features replaces Marketo’s per-module licensing and add-on costs.
What we migrate from Marketo to HubSpot
Marketing Assets
Email templates, landing pages, forms, images, and snippets migrated and adapted for HubSpot’s editor.
Programs & Workflows
Engagement programs, nurture streams, smart campaigns, and scoring models recreated as HubSpot workflows.
Contact Data & Lists
Contacts, companies, static lists, smart lists, and segmentation criteria mapped to HubSpot properties and lists.
Analytics & Attribution
Campaign attribution, program performance reports, and custom analytics rebuilt in HubSpot dashboards.
Forms & Landing Pages
Marketo forms and landing pages recreated in HubSpot with equivalent styling, progressive profiling, and tracking.
Lead Scoring Models
Demographic and behavioral scoring models translated to HubSpot lead scoring with equivalent thresholds and actions.
Common Marketo to HubSpot migration challenges we solve
Engagement Program Logic
Marketo’s engagement programs use a stream-based model. We translate these to HubSpot’s workflow and sequence patterns with equivalent branching and timing.
Lead Scoring Translation
Marketo’s dual scoring (demographic + behavioral) maps directly to HubSpot’s scoring properties with custom criteria and lifecycle stage triggers.
Salesforce Integration
Many Marketo instances sync with Salesforce. We reconfigure the CRM connection — whether migrating to HubSpot CRM or maintaining the Salesforce sync via native integration.
Asset URL Redirects
Published landing pages and form URLs need 301 redirects to preserve SEO equity and avoid broken links across email archives and external references.
Our Marketo to HubSpot migration process
Marketo audit and assessment
We analyze your Marketo instance — programs, assets, scoring models, integrations, and data quality — to build a complete migration plan.
Schema mapping and strategy
Every Marketo field, list, and program is mapped to its HubSpot equivalent. We identify gaps, plan workarounds, and prioritize assets by business impact.
Pilot migration and testing
A representative subset of data and assets is migrated first. We verify mapping accuracy, form behavior, workflow logic, and email rendering.
Full data and asset migration
Complete transfer of contacts, lists, assets, and programs with minimal disruption. Active campaigns are transitioned with coordinated timing.
Quality assurance and go-live
Post-migration verification of every record, asset, and automation. Your team receives hands-on training tailored to their Marketo experience.
Marketo to HubSpot migration case studies
ABBYY — Marketo to HubSpot Migration
- — Zero data loss cutover
- — Faster campaign launch cadence
- — Consolidated analytics
Cybersecurity Provider — Marketo to HubSpot
- — Reduced ops tooling costs
- — Improved email deliverability
- — Unified contact data model
“Resonate helped us migrate from Marketo to HubSpot smoothly and set up a system that actually works for our global team.”
“They are very organised, and have very experienced teams in both performance marketing and HubSpot development.”
Marketo to HubSpot migration FAQ
How long does a Marketo to HubSpot migration take?
Most Marketo to HubSpot migrations take 3–8 weeks depending on the number of programs, assets, and data volume. Complex enterprise instances may take longer. We provide a detailed timeline during the free assessment.
Will we lose any data during migration?
No. Our 5-stage migration process includes pilot testing and post-migration QA to guarantee zero data loss. Every contact, list, asset, and program is verified.
Can we keep our Salesforce integration?
Yes. If your Marketo instance syncs with Salesforce, we can reconfigure the connection to work with HubSpot’s native Salesforce sync, or migrate your CRM data to HubSpot as well.
What happens to our live Marketo campaigns during migration?
We coordinate a phased transition so active campaigns continue running until their HubSpot equivalents are tested and ready. There is no gap in campaign execution.
What HubSpot tier do we need after migrating from Marketo?
Most companies migrating from Marketo need HubSpot Marketing Hub Professional or Enterprise, depending on contact volume and feature requirements. We help you evaluate the right tier during assessment.
Get your free Marketo to HubSpot migration assessment
Tell us about your Marketo setup and we'll provide a detailed migration plan, timeline, and quote within one business day.
- Free migration assessment with asset audit
- Zero data loss guarantee
- Phased transition for active campaigns