In his book Contagious: Why Things Catch On, Jonah Berger takes a look at the psychology and science behind why certain ideas and products become popular and why other things don’t. Drawing from his own research and that of others, Berger explains the six factors of contagiousness – social currency, triggers, emotion, public, practical value, and stories – and how to use them to create contagious content. He also dives into the various ways to market and spread ideas, from word-of-mouth and consumer reviews to online influencers and advertising. Through a variety of case studies, Berger offers a comprehensive look at the science and psychology of why people share and spread ideas, and provides readers with a wealth of practical tips and strategies to help them create content and campaigns that will stand out and be shared.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday introduces readers to the revolutionary concept of “Growth Hacking” -- the use of technology and creativity to dramatically increase the growth of a business or product. Holiday explores the principles of Growth Hacking, and then offers practical advice on how to apply them to any business. He covers topics such as understanding customer psychology, testing and optimizing campaigns, leveraging data, and using social media and content marketing. He also discusses how to use Growth Hacking to build brand loyalty. Growth Hacker Marketing is an essential guide for anyone trying to stay ahead of the curve in the rapidly-changing marketing landscape.
Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz
Lean Analytics: Use Data to Build a Better Startup Faster, by Alistair Croll and Benjamin Yoskovitz, is a comprehensive guide to leveraging data to accelerate the growth of a startup. It provides practical advice on how to effectively use analytics to create successful, sustainable businesses. The book begins by introducing the concept of Lean Analytics and how it can be used to help startups achieve their goals faster. It then dives into the various stages of a startup’s growth, describing how to use data at each stage to optimize its performance. By breaking down the process into manageable steps, the book provides the tools necessary to identify and measure the right metrics, analyze the data, and create actionable insights to improve the business. The book also includes detailed information on how to use analytics to measure customer acquisition and engagement, as well as how to use A/B testing to obtain insights into user behavior. In addition, it provides recommendations on how to use analytics to increase revenue, optimize advertising and marketing campaigns, and create new products and services. Overall, Lean Analytics: Use Data to Build a Better Startup Faster is an invaluable resource for entrepreneurs and startups looking to increase their success and profitability. It provides a comprehensive approach for using data to help businesses
Hooked: How to Build Habit-Forming Products by Nir Eyal
Hooked: How to Build Habit-Forming Products by Nir Eyal is a book that provides an in-depth look at the psychology and neuroscience of habit formation and how this information can be leveraged to create addictive products. The book focuses on the four-step Hook Model, a process that helps product creators design products that become an integral part of their users' lives. This model consists of four steps: the trigger, action, reward, and investment. The book covers each step in detail and provides concrete examples of how companies have used it to create successful products. Additionally, the book examines the ethical considerations of building habit-forming products and provides guidance on how to create products that benefit users. By following the Hook Model and leveraging the latest research in psychology and neuroscience, Nir Eyal shows product creators how to create products that are both successful and beneficial to users.
Content Chemistry: An Illustrated Handbook for Content Marketing by Andy Crestodina
Content Chemistry: An Illustrated Handbook for Content Marketing by Andy Crestodina is a comprehensive guide to content marketing, offering valuable tips and strategies for anyone looking to create successful content. The book covers topics such as planning campaigns, understanding audiences, and creating content that is engaging and effective. It also provides detailed advice on using various content formats and channels, as well as tips for optimizing content for search engines and social media. With its easy-to-understand illustrations and comprehensive approach, this book is a great resource for anyone looking to take their content marketing to the next level.