ABBYY: Marketo to HubSpot Migration

About ABBYY

ABBYY is a global $1B+ software business specializing in AI-powered intelligent document processing and process intelligence. Running marketing campaigns across 20 languages, ABBYY needed a platform that could consolidate their international marketing operations while integrating seamlessly with Salesforce.

Challenge

ABBYY's existing tech stack built around Marketo was complicated, expensive, and difficult to manage. The marketing team faced several critical issues:

  • High costs with inflexible licensing that didn't scale well for multi-region campaigns
  • Complex tooling that required extensive technical resources for routine campaign operations
  • Limited visibility into customer engagement across 20 language markets
  • Tight migration deadline requiring migration of over a thousand email templates and landing pages while simultaneously implementing a new design system

ABBYY needed a platform that could bring all their international campaigns together while providing a full 360-degree view of contact engagements back into Salesforce.

Solution

Resonate provided a comprehensive Marketo to HubSpot migration along with HubSpot onboarding for ABBYY's global team.

  • Platform: HubSpot Marketing Hub Enterprise
  • Migration scope: Hundreds of email templates and landing pages, rebuilt with a new design
  • Multi-language setup: Campaign infrastructure for 12 languages within HubSpot
  • Integration: Full bi-directional sync with Salesforce for contact engagement tracking

Results

With HubSpot Marketing Hub Enterprise, ABBYY achieved:

  • Reduced costs through flexible licensing compared to Marketo
  • Faster campaign launches with easy-to-use tools across multiple languages
  • Better customer insights with consolidated reporting and Salesforce integration
  • Zero data loss throughout the migration process

"We were happy to find true result-driven experts in HubSpot who helped us with complex migration of 100s of our marketing assets, redesign our templates and launch Marketing Hub on a tight deadline. With their help we were able to migrate all our global campaigns in HubSpot and implement new design for our emails and landing pages. As a global company we had to make sure that all our customers receive communication in local languages and Resonate helped pushing the limits of HubSpot to deliver a proper solution for our marketing communication channels in 12 languages. Resonate team did a great job, I would definitely recommend them!"

-- Anna Vishnyakova, Head of Marketing at ABBYY