Zeelo: HubSpot CMS based calculator to encourage sustainable commuting

Zeelo is a global smart bus platform to deliver their customers carbon-neutral emission-free transportation services. It operates in the UK, USA and South Africa, and facilitates over 100k rides per month.

Committed to providing reliable transportation in a cost-effective, safe, and environmentally-friendly manner, Zeelo wanted to help their customers estimate the full potential of their services at a very early stage of decision-making.

Summary

HubSpot CMS based calculator developed for Zeelo to help their customers estimate the full potential of cost-effective and carbon neutral transportation. 

Powered by HubSpot, the calculator shows how to cut transportation costs with the added benefit of reducing CO2 emissions, improving congestion and enhancing livelihoods. It’s a great source of pride that we accelerate the change towards more sustainable lifestyles!

Link to the Zeelo Calculator page: https://info.zeelo.co/zeelo-value-calculator-new-service

Hubs: HubSpot Marketing Hub, HubSpot CMS Hub, Hubspot Sales Hub

Services provided: HubSpot CMS Development, HubSpot Implementation and Consulting

Challenge

A Zeelo commuting program is based on AI-powered algorithms to create a route map and a historical analysis to determine how mileage translates into vehicle’s emissions. As a result, one is able to estimate how much money, CO2, and parking can be saved per client/route/service when working with Zeelo.

All of this is possible due to complex calculations and matching the data to ClimatePartner’s emissions numbers. Therefore, the challenge was to combine over 100 formulas into a single user-friendly calculator that delivers quick answers to the most complex queries.

zeelo-elem

Solution

The development of a custom-tailored calculator was guided by the following objectives:

1. Unification of formulas with multiple interdependent scenarios into a single website calculator.

zeelo-ui

The UI was built using Vue.js.

2. Creation of a pixel-perfect template for HubSpot CMS.

The Resonate team managed to implement a high-quality layout and increase the scope for customization so that Zeelo could modify the same template to ensure compliance with different currencies. 

3. Integration of a website form with HubSpot CRM.

The website form developed for Zeelo collects relevant data and syncs contact details directly to the HubSpot CRM. As a global company, Zeelo can now rely on HubSpot workflows that automate marketing, sales, and services processes.

It took 4 weeks to develop the calculator and set up web forms for full integration with HubSpot CRM. Webforms proved to be a crucial tool for Zeelo to obtain information they need from potential customers.

Results

✔ The website form includes only a few questions directly related to the task that makes it user-friendly and ultimately improves the UX.

fields

✔ After filling out the form, a user proceeds to the results, and all relevant data is sent to the HubSpot CRM.

✔ The results fall into two categories: social and financial benefits.

benefits

As a result, the calculator shows how to cut transportation costs with the added benefit of reducing CO2 emissions, improving congestion, and enhancing livelihoods.

Impact

To sum up, with support from Resonate, Zeelo has a powerful tool to share their knowledge and insights with clients to promote green commuting. Powered by HubSpot, the calculator contributes to business efficiency, environmental and social engagement.

It’s a great source of pride that we accelerate the change towards more sustainable lifestyles.

Recent posts

HubSpot Websites

Growing identity verification service on HubSpot CMS

Committed to providing secure and reliable identity solutions that are accessible to all, Digital Identi...

HubSpot Onboarding

Software vendor boosts online events using HubSpot and LinkedIn ads

BellSoft is a software company that builds and delivers solutions for Java application development, exec...

HubSpot Onboarding

Leading cybersecurity provider migrates from Marketo to HubSpot

A leading cybersecurity company, Group-IB protects people, businesses, and governments against cyberatta...