The default contact birthday property in HubSpot is a text field (not a date), so it can't be used properly in Workflows and other tools. However, you can create a custom date property and use it anywhere within the system.
In this article, you will find a step-by-step guide on how to operate with a date-centric Birthday property in HubSpot.
You have successfully created a custom Date property.
In HubSpot, you can customize fields displayed in the left-side menu of objects.
You can add the Birthday field to the default view, so you will see it each time you open the record.
You have successfully added a new Birthday property to your contact’s default screen.
One of the use cases for the Birthday field is sending automated emails with greetings. The logic is simple: HubSpot checks the current date, and if it matches with a property value, the system performs any action (i.e. Send an email).
Now on each birthday, the contact will receive a Happy Birthday email.
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