OpenAI GPT Integration with HubSpot
Run OpenAI models inside HubSpot workflow actions to draft emails, classify leads, score spam, and enrich companies. Map CRM fields into a prompt, branch on the result, and write it back to the record, all in the native HubSpot workflow builder.
What you can do with OpenAI GPT
AI in Your Workflows
Run OpenAI models in HubSpot workflow actions for summarization, formatting, classification, and translation.
AI-Powered Chatflows
Native HubSpot chatflows powered by GPT models, set up in minutes.
Sales Email Draft
Generate personalized outbound email drafts with configurable tone and call to action.
Company Insights
Produce a company overview from a website URL, with strengths and weaknesses, for faster qualification.
Form Spam Detection (AI)
Score form submissions from 1 (likely spam) to 10 (likely legitimate) to filter low-quality leads.
Translate with DeepL
Translate customer text with DeepL across languages, right inside the workflow.
Built for every team
Marketing
Draft messaging, classify leads, and process form submissions with AI steps mapped into your workflows.
Sales
Generate outbound drafts and prioritize leads by mapping contact and company properties into the prompt.
Customer Service
Classify and prioritize tickets, run sentiment scoring, and draft first responses automatically.
Data Management
Standardize CRM records, branch the workflow on the AI output, and write results back to properties.
Revenue Operations
Segment customers and summarize interactions across marketing, sales, and service, on a schedule.
Start using OpenAI GPT with HubSpot
Run OpenAI models in your HubSpot workflows, or bring your own OpenAI or Azure OpenAI key with Send to Custom AI. Talk to us, or open AI Studio to start.
- Run OpenAI models in HubSpot workflows
- Map CRM fields in, branch on the output
- Built by a HubSpot Diamond Partner